About Us

William C. Riffle Associates Inc. is an independent, full service brokerage agency established in 1970. We provide superior insurance products and services. At William C. Riffle Associates, Inc. our focus is the broker. We engage in strategic alliances with several of the nation’s top, most respected insurance carriers to offer the broker the best products, marketing and sales support for Life Insurance and Long Term Care.

You, the broker, are our customers, and all of us here at William C. Riffle Associates Inc. are aware that any success we achieve is directly attributable to your goodwill and trust in us. We will continue to work as hard as we can to keep that trust and goodwill.

We want to learn about you and your business. Give us a call or complete the form below.



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Our Story

William C. Riffle Associates, Inc., was founded in Cincinnati, Ohio, in January 1970 by William C. Riffle. It earned its bread and butter by securing business for Crown Life Insurance Company of Canada. Emphasis was placed on providing products and support for insurance brokers.


Since 1970, the number of insurance companies we deal with, the office location, even the logo have changed, but the way we do business has not. Providing the right products and support for our customers requires expertise and know-how. Information must be accurate, current and timely.

The Proposals we prepare for our brokers accomplish all these things. They are composed through careful analysis and presented matter-of-factly. In other words, we act as their Life Department or Support Department and let the numbers tell the story.


How does William C. Riffle Associates Inc., manage to do all this? We use the most sophisticated software programs. We perform due diligence. We keep in touch with our brokers, informing and educating them as necessary.


We would like to thank you for taking the time to read our story and look forward to your inquiry. Give us a call and we will try to answer any questions you may have. We hope to accomplish some great things together.